The purpose of a Call to Action button is to lead the recipient of your campaign down your intended path. Below provides an outline for ensuring your CTAs are as effective as possible.
Always note; when you provide too many paths for a recipient to follow, it reduces the liklehood of them going down your intended path. So keep it simple. If there are multiple things you want a recipient to do, consider sending multiple emails spaced out over a period of time instead of all at once.
